The following is reprinted from the Meating Place and is a good example of the Beef Checkoff dollars at work. Producers who sell direct to the consumer will find the web site described below useful for educating the public.
In an effort to help shoppers learn more about beef cuts, the Beef Checkoff has launched the Interactive Meat Case, a new online tool available on BeefItsWhatsForDinner.com.
The tool features sections including steaks, roasts and ribs, ground beef and prepared cuts, or visitors can search by cut. It highlights cut descriptions, recipes, cooking tips and more.
The checkoff, in conjunction with the market research team, conducted beta testing with foodies, moms, dads, bloggers, media representatives and others to get their feedback before launching the Interactive Meat Case.
“We wanted to help consumers with their cooking and meal-planning process,” said Meredith Stevens, manager of digital media for the National Cattlemen’s Beef Association. “We know that consumers, more and more, are looking for the best value for their dollar; they’re looking for meals for their family and friends; and they want something that has easy recipes to follow that doesn’t take a lot of time. So we wanted to make sure that this was a tool that they could see complementing their existing cooking and meal-planning process.”
By Ann Bagel Storck on 7/12/2010
Author - County Director Mendocino & Lake/Livestock & Natural Resources Advisor - Emeritus